Brandworld
Stories that move people and brands

After many months of standstill, life is blossoming again in exhibition halls and event locations. There is a great longing for personal interaction, and the expectations of participants are even greater. But how have the last few months changed our expectations of live experiences? What does the new normal look like?

Brandworld archive

You can download all earlier editions in PDF form here.

#15 NEW ENCOUNTERS

October 2020

  • Dr. Martina Kühne: «Backlog demand to be expected»
  • Projektil: Captivating rays of light
  • Mediarent: Digital transformers

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#14 PIONEERING SPIRIT

September 2019

  • MuDa − Museum of Digital Art
  • Women who make stories
  • Piëch – timeless design meets modular technology

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#13 A FRESH START

August 2018

  • Jan Dominik Geipel – Langenthal’s newest attraction
  • Brandstorm, Brand Architects – let’s get phygital
  • Messerli rebranding – from trade fair construction to live experiences

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#12 PASSION

November 2016

  • Tina Roth Eisenberg – no guts, no glory
  • Second-hand – design with a history
  • Tape art – tape that!

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#11 OPPOSITES

December 2015

  • Star architect Shigeru Ban – sense and sensibility
  • EXPO 2015 Milano – feed the planet, energy for life
  • Light art in the public sphere – art that catches the eye

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Mirjam Steier, Marketing and Communication