Out now – the latest Brandworld edition!
This latest issue of Brandworld is all about the longing for real encounters, as well as past and future challenges. Read More
Mediarent expanded its traditional event technology with digital solutions a few years ago, and today is set up to implement both traditional and digital events in-house. So much so that when events were banned earlier this year due to COVID-19, Mediarent was ready to go digital.
Digital offers have grown rapidly during the coronavirus crisis, but quality has remained variable. «If we are to do without the luxury of personal contact, then the new forms of communication must meet the highest quality standards», says Christian Stoob, CEO of Mediarent. Based on this idea, Mediarent has implemented various projects in recent months, from virtual stands with product presentations recorded in front of a green screen to hybrid events taking place on-site and online.
«We have the tools to provide support for hybrid events of all sizes. Together with our partners at Messerli Group, we are set up to cover all structural and scenographic requirements too.»
It is at such hybrid events that Christian Stoob and his team see the greatest future potential. «Such formats should be seen as a long-term investment, and the online offer must be curated just as carefully as a live event», says Stoob.
«Content thinking» remains a challenge, especially for SMEs. And this is where Mediarent can help: «With our experience from the past few months and 80 years of event technology, we have the tools to provide support for hybrid events of all sizes. Together with our partners at Messerli Group, we are set up to cover all structural and scenographic requirements too».