A design punk in the AI revolution

He sees AI as a far-reaching technology that enhances design processes. Rather than simplifying everything, it can result in an overflow of input. Imaging AIs look impressive, but don’t always make sense. They can be stimulating, because sometimes a detail emerges that steers thoughts in a new direction. Design remains a very personal process, and AI is a tool with great potential. It can understand customer needs by analysing large volumes of data, recognising patterns and making precise predictions. It can’t perceive and react to subtle emotional nuances like humans, although some AI systems already use cameras to analyse emotions.

He expects the creative industry to change fundamentally. AI will have a broad impact and threaten many jobs. It represents a disruptive transformation that will influence customer expectations. The big players are vying for supremacy and constantly outdoing each other with new developments. AI is a multi-billion market, but business models are not yet profitable. The AI bubble could still burst. Only the big players will survive, such as Open AI. Many smaller companies and individual professionals may struggle to adapt.

Über stagepunks

Gabriel Gimber has been travelling the virtual world for 20 years as a CGI artist with his company gimber.ch. The trained goldsmith was also an editor and newsreader at a private radio station for ten years. Last year, together with Carlo Angelini, he initiated Stagepunks, a platform specialising in AI stage design.