Daniel Burlet, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of energy and passion, we implement unique projects that touch people and take brands further.
MGI Luxury Group SA, Baselworld 2017, Basel
MGI Luxury Group presented the latest watches and jewellery of its brands Hugo Boss, Lacoste and Coach in a two storey stand at Baselworld. The stand was designed by the Brandstorm and realised by Messerli. Each brand was represented in its own room that conveyed their philosophy. Lacoste for example artfully remembered its roots with a striking tennis ball installation.
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