Markus Leuzinger, Senior Project Manager/Key Account Manager
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
On behalf of Dr.W.A. Günther Media Rent AG for Bühler AG, Uzwil
After Interpack 2020 was postponed to 2021, Bühler AG, the industrial manufacturing group, refused to accept the idea that it would not have an opportunity to present its products. They quickly developed the idea of moving their trade fair booth to a virtual platform in order to provide visitors access to Bühler’s latest innovations.
To make this virtual trade fair possible, a large green screen was installed at Bühler AG’s Cubic Innovation Campus in Uzwil. The screen served as the main stage for various presentations that were broadcast as a live stream on the Bühler Virtual World platform, which was created specifically for this purpose. In addition to these presentations, the event included a virtual tour of the booth and corresponding video messages.
The agency cueconcept was responsible for the overall concept. To execute this concept, Bühler AG relied on the support of two Messerli Group companies: Dr.W.A. Günther Media Rent AG was responsible for production of the green screen content and implementation of the livestream. Andreas Messerli AG managed the project during the planning stage and helped with the implementation of the green screen.
More than 24,000 unique visitors from 164 countries participated in the event. Afterwards, the content was prepared so that all presentations and videos could be accessed on the Bühler Virtual World media library and downloaded.