Zenith
Pioneering presentation – a historic achievement
Ever since Zenith presented El Primero, the first-ever automatic chronograph, 50 years ago, the watchmaker has represented innovation and precision Read More
Markus Leuzinger, Senior Project Manager/Key Account Manager
Moving people and brands
With a great deal of energy and passion, we implement unique projects that touch people and take brands further.
Jochen Pohl
A unique trade fair appearance for rare jewels
Jochen Pohl, Baselworld 2019, Basel
Jochen Pohl’s atelier in Idar-Oberstein, Germany, turns rare jewels into spectacular jewellery. The unmistakeable design vocabulary of these pieces – their strong, classic lines – was the inspiration for the company’s trade fair booth at Baselworld.
With a total area of 42 square metres, this booth was one of Baselworld’s brightest gems. Thanks to its clear design with neutral colours and a clever use of light, the booth was able to perfectly showcase Jochen Pohl’s unique jewellery creations.
For Jochen Pohl’s appearance at Baselworld, Messerli coordinated the construction of the existing, modular booth and replaced wall elements and furnishings as needed. New backlit graphic elements directed the focus to the latest pieces in the collection.
Inside the booth, there was nothing to distract from the elaborately crafted gemstones. The furnishings underscored the brand’s exclusive standards and was designed so that the booth’s staff could take time to have a one-on-one discussion with every visitor.
With this appearance, Jochen Pohl was able to communicate its philosophy and share its unique craftsmanship with an international audience.
We are at your disposal to turn your project into a reality.
Markus Leuzinger, Senior Project Manager / Key Account Manager
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