A trade show booth focusing on freedom.

Ypsomed AG, DUK London

Ypsomed has been using its modular booth at events since the summer of 2021, most recently at the Diabetes UK Conference in London. The Burgdorf company is a leading developer and manufacturer of injection and infusion systems for self-medication and places great value on direct exchange with professionals at international trade shows and congresses. At the conference, the company exhibited its automated insulin delivery system “mylife Loop”.

Ypsomed’s advanced therapeutic solutions help people with diabetes, which was illustrated by turning a considerable portion of the booth area into an oasis of leisure activity and fellowship. This zone featured a green turf, a picnic bench and natural decorative elements for an outdoorsy look. It also featured a detailed replica of a VW bus, created by Messerli especially for this exhibition. Wheel rims, door handles and side mirrors created a 3D effect while making the most of the space available. Integrated LED tiles on the back wall were used to show a fun video of a day in time lapse, adding to the outdoor atmosphere.

The rest of the exhibition area made use of various elements from the existing modular design. These included a presentation unit with exhibit holder, an end table with an integrated tablet as a stand-alone source of information and a wall system that could be used for storage. The customised display and furniture line elements can be combined and expanded flexibly for a wide range of branding and presentation options. Ypsomed’s successful use of its exhibition booth underscores the ease with which Messerli trade show designs can be adapted to various space and communication needs.