A charming brand experience

Geistlich, EuroPerio Congress, Vienna

EuroPerio is the world’s leading congress for periodontology and implantology. It is an event where companies find an ideal platform to present themselves to an international audience of specialists and show their innovations in the best light.

For the international family-owned company Geistlich, Messerli designed an 80 m2 trade fair booth that featured both unusual design and unmistakeable charm. Inspired by the atmosphere of a traditional Viennese café – in line with the motto “Original Vienna meets Original Swiss” – we combined aluminium frames with printed fabric panels to create an authentic and inviting facade.

Visitors could see and touch biomaterials at three consultant counters, making them the perfect places to linger and learn. With its stylish interior, the inside of the booth was reminiscent of a real Viennese coffee house. Black-and-white photos in gold frames on the walls told the story of Geistlich in an impressive way. The exhibition was rounded out by a large screen that visually presented specialist information and clinical content.

This stylish trade fair booth skilfully combined tradition and innovation. Geistlich effectively used EuroPerio to introduce their solutions to a wide range of congress attendees and make valuable contacts in an inviting space.