Bringing digital magic to Advent calendar windows

Andreas Messerli AG, Wetzikon

The Christmas season represents calm, reflection and a touch of magic – an atmosphere we wanted to bring to life at our Palm House in Wetzikon, ZH. With this vision in mind, our Digital Experience Team came up with the idea of creating an animated Advent window, designed to reveal a series of mini stories – one for each day.

What started out as an idea became reality within just two weeks. During a collaborative brainstorming session, the vision of a digital Advent calendar window began to take shape. Initial ideas and concepts quickly made their way onto the drawing board. In partnership with screenpro, atmospheric mini films were created to bring the magic of the Advent season to life, day by day.

Once the digital concept was finalised, attention turned to the physical installation. The structure was realised using an Aluvision system, while fourteen integrated LED tiles brought the produced animations vividly to life. Framed by vibrantly printed fabrics and enhanced with carefully arranged details and decorations, the Advent window had a warm, festive look.

The result was a thoughtfully designed display window combining digital elements and emotion – a carefully curated presentation with cohesive storytelling that made the magic of the Christmas season visible. The many noseprints on the glass bore witness to the fact that both children and adults followed the stories in the Palm House with great interest, repeatedly making their way to the industrial quarter of Wetzikon.