Four brands. One trade fair experience.

Das Schweizer Bad, Swissbau, Basel

«Das Schweizer Bad» – as part of a collaborative partnership, the four Swiss sanitaryware specialists W. Schneider + Co, Wilhelm Schmidlin, Bodenschatz and Bekon-Koralle showcased themselves at this year’s Swissbau with an exhibitions stand that combined individuality with collaboration. Messerli was responsible for developing and fully implementing the concept.

A spacious shared stand covering a total of 548 square metres was constructed, based on an island concept with clearly defined areas allocated to each company. Partition walls with different textures ensured clear visual separation while guiding visitors effectively around the stand. The individual zones consistently reflected the respective corporate designs of the four companies, while an overarching architectural concept ensured that visitors experienced the stand as a cohesive whole.

A key added value of the shared presence was the fact that visitors could experience complementary product worlds – from shower enclosures, shower trays and bathtubs through to accessories and mirrored cabinets, cross-brand bathroom solutions were brought together. This offered a clear advantage for visitors, as they were able to discover the highlights of all four companies and experience them together in combination on a single stand.

The open-plan stand design gave each brand scope to showcase itself individually, while bringing them together in a strong, unified presence under a single roof. A centrally positioned hospitality area with elegant rental furniture provided an ideal setting for customer engagement, professional dialogue and cross-company collaboration.

The combination of an aesthetically designed showroom space and a functional technical area made synergies visible, creating added value not only for the four companies through their combined presence, but above all for visitors.