Ypsomed
Coherent brand world

Linda Schopper, Senior Project Manager / Key Account Manager

Moving people and brands.

With a great deal of heart and soul, we implement unique projects that touch people and take brands further.

Ypsomed

A trade fair concept that presents innovations to the world

Ypsomed AG, global trade fair concept

Can a trade fair concept be flexible and scalable while at the same time meeting the presentation requirements of different business units? This was the challenge Ypsomed posed to an illustrious group of design agencies as part of an international tender. Messerli was able to square the circle and develop a creative, flexible solution for the medtech company headquartered in Burgdorf to use at trade fairs around the world.

With its ground-breaking injection systems for self-medication, Ypsomed has become one of the world’s leading companies in this field. International trade fair and conference appearances are therefore extremely important for the Burgdorf-based company. It is at these events that Ypsomed presents its latest product developments and has the opportunity to communicate directly with its target group and build relationships. Space at these events tends to be limited, presenting an additional challenge for the visual presence of the brand.

Scalable design grid for infinite possibilities

For this reason, Messerli’s design team needed to pull out all the stops when it came to Ypsomed’s new trade fair presence. They needed to create a modular trade fair concept that could be flexibly adapted to the needs of three corporate divisions, each with different corporate designs. The Messerli team developed a design grid comprised of various branding and presentation elements that can be adapted for use in different sized spaces and at different heights. Ypsomed can also easily change the content of these elements. This scalability and variability allows for an infinite number of possible presentations.

Sustainability as a key factor

«We were impressed with every aspect of Messerli’s exhibition concept. In particular, the scalable presentation solution, which can be adapted for different booth sizes and business units, offers us a great deal of added value. The display and furniture line developed by Messerli is fully tailored to our presentation needs. We can combine and expand these elements as needed. All of the furniture as well as the trade fair booth structures such as the walls and flooring can be reused time and again. This allows us to make our trade fair exhibitions more sustainable, which is key for us,» says Alain Wanzenried, Trade Show Director at Ypsomed.

Innovative integration of moving images

The concept for Ypsomed is comprised of modularly expandable presentation units with corresponding displays for exhibits, a furniture concept for meeting zones, and interactive visitor activation displays for HR trade fairs. This provides Ypsomed with access to a pool of materials that they can freely combine as needed. Furthermore, fully integrable, high-resolution LED elements allow for the seamless inclusion of moving images. In combination with the flexible wall system, which can be adjusted in terms of both length and height, this concept guarantees consistent, moving brand experiences at the Swiss medtech company’s trade fair and conference appearances. The new concept was launched at the apprenticeship fair in Langnau and will continue to be rolled out at upcoming industry events across Europe.

I would be delighted to answer all of your questions about this reference!

Linda Schopper, Senior Project Manager / Key Account Manager

These references may also be of interest to you.

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Linda Schopper, Head Digital Experience / Key Account Manager

Moving people and brands.

With a great deal of heart and soul, we implement unique projects that touch people and take brands further.

Ypsomed

A multifunctional video studio for independent content production

Ypsomed AG, multifunctional video studio

Messerli designed and created a multifunctional video studio for Ypsomed AG at its Solothurn branch. Ypsomed can produce its own video content in the fully equipped studio.

Video content is becoming increasingly important in Ypsomed’s international business environment. A professional studio setting is a prerequisite for high-quality productions, whether for live streaming, webinars and training, product presentations or press releases..

The studio created by Messerli has an impressive futuristic design and numerous possible applications. It fits seamlessly into Ypsomed’s visual identity, ensuring a consistent brand experience, even at digital touchpoints.

The professional studio technology was planned and created by our sister company Dr.W.A.Günther Media Rent AG. Messerli’s digital experience team was responsible for the project design and implementation, as well as for consulting and project management.

Portrait von Linda Schopper, Head Digital Experience bei Messerli

I will be happy to answer any questions about this reference!

Linda Schopper, Head Digital Experience / Key Account Manager

These references may also be of interest to you.

Messerli blogs

Digital and Hybrid Events

How to make digital and hybrid events a success

Are you missing out on business opportunities and potential new clients due to the lack of trade fairs and events? Then it's time to consider alternative formats like digital and hybrid events! Read More

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In his festive greetings, Andreas Messerli explains what inspired us this year and what we can look forward to in the future. Read More

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Welcome to the new logistics centre!

After a year of work, Messerli’s new logistics centre in Wil ZH is operational. Material previously stored for customers at multiple sites can now be brought together. This consolidation will increase service efficiency and quality for live communication logistics. Read More