Elegant brand profile for the “throne”

LaPreva AG, Swissbau, Basel

LaPreva, the specialist in shower toilets based in Diepoldsau, impressed at this year’s Swissbau with a sleek, clearly structured exhibition stand that perfectly combined design and functionality. Messerli developed the stand concept and delivered the complete exhibition build at Messe Basel.

In a compact space covering just 25 square metres, LaPreva presented its forward-looking products with a focus on style and quality. To purposely stand out from other sanitaryware exhibitors and showcase its products to best effect, the company opted for a dark, premium stand design.

Elegant graphic walls, along with carefully placed coloured accents using graphic films, created striking highlights. The backlit fabric ceiling elements, visible from a distance, helped zone the space and completed the cohesive overall presentation.

The exhibition stand reflected LaPreva’s passion and the high level of Swiss quality – both in product development and in the personal care provided to its customers – in a compelling way.