Juri Camagni, Chief Marketing Officer, Member of the Board
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
Gallus Ferd. Rüesch AG, Labelexpo Europe 2017, Brussels
Printing machine manufacturer Gallus truly stepped on the gas at Labelexpo in Brussels. In a business in which speed and efficiency have become indispensable, the company gave visitors a chance to taste the thrill of speed.
The new printing machines from Gallus are faster and more efficient, and make label printers more successful. Speed as the most important factor in this equation was also the central theme of the company’s trade-fair presence at Labelexpo in Brussels. Messerli created a high-speed environment for the products covering an area of more than 1,300 square metres.
For once, it was not just the Gallus trade-fair team that was stepping on the gas – visitors got also a chance to do so, by testing themselves on the racetrack in an original Formula One simulator. They did have to earn the opportunity to take part in this fun activity, however: only those who had previously explored specific stations of the trade-fair stand via an app qualified for the race.
The concept was clearly a success. The presentations and the hospitality area of the stand were always full and the visitors visibly enjoyed stepping on the gas in the Formula One simulator.
Are you looking for a suitable visitor activation measure for your trade-fair stand?
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