Sustainable product presentation

SIGG Switzerland Bottles AG, PSI, Dusseldorf

At their trade fair booth, SIGG poured their heart and soul into their brand presentation – and it paid off! From 7 to 9 January, the Swiss drinking bottle manufacturer exhibited its products at PSI in Düsseldorf – the leading European trade fair for promotional products. Messerli designed a sophisticated booth concept and created an inviting atmosphere that encouraged inspiration and communication.

As visitors entered the 42 m² booth, their eyes were immediately drawn to the attractive product display in the shape of a drinking bottle that was created specifically for this event. A true eye-catcher that perfectly staged the impressive array of drinking bottles available in various colours and sizes. Both the products themselves and the booth concept as a whole reflected SIGG’s core values: sustainability, quality and innovation.

As a leading manufacturer of reusable drinking bottles, the Swiss company felt it was extremely important to focus on sustainability when presenting its products. The modular wall frame system with interchangeable fabric covers underscored this commitment and demonstrated that the company is fully dedicated to sustainability not only during production, but also when it comes to presenting their brand. Messerli’s rental furniture range can also be used for other trade fair appearances and offered plenty of space for one-on-one discussions and networking in Düsseldorf. One particular highlight was the collab wall, which highlighted exclusive partnerships and limited edition products and emphasized SIGG’s focus on innovations.

The result: an inspiring trade fair booth that successfully combined and embodied quality, innovation and sustainability.