Strong materials, strong brands

Reynaers Aluminium & Forster Profile Systems, Swissbau, Basel

For the companies Reynaers Aluminium Schweiz and Forster Profile Systems, Messerli designed a shared trade fair booth that brilliantly combined the strengths of both brands.

The booth boasted a clean, open-architectural design with striking product displays as well as space for personal engagement and exchange. Messerli’s rental furniture blended seamlessly into the overall design.

Sharing the exhibition space brought valuable synergies in terms of both visitor experience and cost. Visitors enjoyed a condensed brand experience from two companies in one place, whilst the shared infrastructure allowed for an efficient use of resources and reduced the amount of organisational work for both exhibitors.

Between the two brand spaces was a central bar area with tables and chairs where one could linger, converse and network. This area featured an eye-catching backdrop which drew visitors to it.

The exhibits and product samples were arranged clearly and neatly across the space, ensuring optimum presentation and visitor flow. Messerli’s concept, planning and collaboration resulted in a booth that made a strong visual impression and boosted the presence of both brands.