A trade fair stand for a Swiss electric car at Geneva Motor Show

Piëch Automotive AG, Geneva International Motor Show 2019, Geneva

Will the electric car of the future be made in Switzerland? Rumours were already flying in the lead-up to the Geneva Motor Show. Then Piëch Automotive unveiled the Mark Zero – and the name was immediately on everybody’s lips.

Reshaping the automotive universe: Piëch Automotive has set itself an ambitious goal. The all-electric sports car is scheduled to go into production in three years. At the Geneva Motor Show, Piëch Automotive was looking for investors for their visionary idea.

The Mark Zero is a true sports car: lightweight, 610 horsepower, deep seats. And in order to make this possible with an electric motor, the company has developed innovative batteries that are positioned in the rear of the vehicle and do not generate heat.

A successful collaboration

The high-quality stand design concept created by Richnerstutz emphasised the product’s shape and the materials used in its construction. Messerli implemented the trade fair stand and produced a range of special furniture based on these specifications. A sophisticated lighting concept allowed the vehicle to truly stand out. During the trade fair, Messerli helped the team prepare for the highly anticipated press conference.
Management at Piëch Automotive was extremely pleased with their highly publicised appearance at the Geneva Motor Show as well as with their stand, which attracted a large number of visitors. We are excited to see how Piëch will help shape the future of mobility.