Unique woodworking from A to Z

HOMAG Schweiz AG, HOLZ, Basel

HOMAG Switzerland showcased itself together with prestigious partners at the HOLZ trade fair in Basel – on an exhibition stand that was unique in every respect. Across more than 1,000 square metres of stand space, the most advanced technologies and most innovative solutions for solid wood processing were brought to life – far removed from standard presentations, instead featuring genuine highlights.

Messerli supported the world’s leading provider of integrated production solutions for the woodworking industry from the initial concept through to detailed planning and precise implementation. The close and collaborative partnership resulted in a compelling overall experience that delighted over 30,000 trade visitors and left a lasting impression.

To make the most effective use of the available space, the exhibition stand was divided into six clearly defined areas. At the centre were the twelve machines on display, which were intentionally given ample room. Further highlights included daily live demonstrations, presentations of innovative software solutions, insights into the new HOMAG eShop and customer testimonials in a live-interview format. A dedicated stage was created for these live formats, its back walls featuring five LED-posters, which also attracted attention outside the scheduled presentations by displaying dynamic content throughout the day.

As this year’s main partner of the trade fair, HOMAG also placed strong emphasis on personal interaction. A welcoming coffee bar featuring stylish furniture from the Messerli rental product range provided space for open, informal conversations. The wall cladding, complemented by carefully positioned greenery and a welcome desk, gave the area a warm, premium-quality and distinctive atmosphere.

The overall exhibition stand embodied the unique combination of intelligent software, first-class service and high-performance machinery. All from a single source. All HOMAG Switzerland.