Conveying water expertise in an effective presentation

ACO Schweiz AG, Terra Solid, Lucerne

Terra Solid is Switzerland’s trade fair for foundation engineering and natural hazard management. With more than 50 exhibitors and an outstanding expert panel, it attracts experts from the fields of civil engineering, geotechnical engineering and infrastructure.

Messerli developed and realised a trade fair booth for ACO Switzerland that combined the company’s brand values and innovation with visitor experience in an effective way. The globally active water technology company specialises in intelligent dewatering solutions that protect humans from water – and at the same time protect water from humans.

A variety of dewatering solutions and exhibits were presented on a 150-square-metre booth area in both physical and digital form. Visitors were introduced to the brand, discovered ACO’s diverse materials and new products, and got a glimpse into the company’s innovative water management solutions.

Suspended screens created an open and inviting atmosphere with clearly defined zones for intuitive visitor circulation and orientation. ACO places special value on clear communication: back-lit fabric panels on the dividing and rear walls provided the perfect showcase for text content; employees provided competent explanations of the exhibits.

The booth also offered enough room for personal exchange: in the bistro area, high tables and bar stools from Messerli’s rental furniture line created an environment for conversation, networking and consultation. The end result was a booth that combined professional expertise, brand showcasing and engagement effectively.