Wooden trade fair booth from our line

Fabrikatur, HOLZ, Basel

Our in-house carpentry workshop Fabrikatur normally builds trade fair booths for our customers, but this year they built their own booth for HOLZ 2025 in Basel. The 30-square-metre booth area’s design featured clarity and modernity along with authentic craftsmanship.

The booth’s construction was entirely in warm wood hues, creating a welcoming atmosphere and at the same time underscoring the carpentry handiwork. The harmonious combination of natural materials and authentic brand staging created a presence that was both professional and personal.

A large wooden wall acted as a visual framework; it also provided a surface space for presentations. A corporate video played on a wall screen, offering visitors a quick look at the company and the people behind it.

An interesting haptic element was created with the sample display, a collection of different material and surface samples which served as a conversation piece for customers and specialists. The booth’s open design also welcomed dialogue and lowered visitor inhibitions about starting a conversation.

The Fabrikatur booth featured a winning combination of traditional handiwork, modern design and a personal note. It appealed to both industry colleagues and potential customers and clearly conveyed Fabrikatur’s core competences.