{"id":32568,"date":"2023-01-16T12:49:57","date_gmt":"2023-01-16T12:49:57","guid":{"rendered":"https:\/\/messerli.live\/messebau-bern\/"},"modified":"2026-04-21T13:09:19","modified_gmt":"2026-04-21T13:09:19","slug":"trade-fair-stand-bern","status":"publish","type":"page","link":"https:\/\/messerli.live\/en\/trade-fair-stand-bern\/","title":{"rendered":"Trade fair stands Bern"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-32568","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professional trade fair in Bern \u2013 effective brand presentations<\/title>\n<meta name=\"description\" content=\"Trade fair concepts are our core competence. In Bern, we realise trade fair stands with creativity and passion that take your brand further.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messerli.live\/en\/trade-fair-stand-bern\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional trade fair in Bern \u2013 effective brand presentations\" \/>\n<meta property=\"og:description\" content=\"Trade fair concepts are our core competence. In Bern, we realise trade fair stands with creativity and passion that take your brand further.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messerli.live\/en\/trade-fair-stand-bern\/\" \/>\n<meta property=\"og:site_name\" content=\"Messerli\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T13:09:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/\",\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/\",\"name\":\"Professional trade fair in Bern \u2013 effective brand presentations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#website\"},\"datePublished\":\"2023-01-16T12:49:57+00:00\",\"dateModified\":\"2026-04-21T13:09:19+00:00\",\"description\":\"Trade fair concepts are our core competence. In Bern, we realise trade fair stands with creativity and passion that take your brand further.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/messerli.live\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trade fair stands Bern\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/\",\"name\":\"Messerli\",\"description\":\"Moving people and brands. With Live Experiences.\",\"publisher\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/messerli.live\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#organization\",\"name\":\"Messerli\",\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/messerli.live\\\/app\\\/uploads\\\/2018\\\/05\\\/messerli_logotype-1.png\",\"contentUrl\":\"https:\\\/\\\/messerli.live\\\/app\\\/uploads\\\/2018\\\/05\\\/messerli_logotype-1.png\",\"width\":199,\"height\":52,\"caption\":\"Messerli\"},\"image\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-1\",\"position\":1,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-1\",\"name\":\"Does a trade fair in Bern make sense for my target group?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Exhibiting at a trade fair hosted by BERNEXPO makes sense if your business offers products or services that would be of interest to the target groups of the various Bern trade fairs, such as BEA, Ornaris, Swiss Didact or Elecro-Tec. Bern hosts various trade fairs of different types for consumers and trade visitors. The various trade fairs and their descriptions can be found in the Events section on the BERNEXPO website. If you also need a suitable exhibition stand, please feel free to contact us.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-2\",\"position\":2,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-2\",\"name\":\"What are the benefits of choosing a system stand or a custom-built stand?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Whether a system stand or a custom-built stand is the best choice firstly depends on your budget and your requirements. A custom-built stand gives you maximum freedom \u2013 the design, materials and spatial concept can be fully tailored to your brand, creating a unique exhibit with a high level of brand recognition. A system stand, on the other hand, is based on a predefined structural framework that can be customised in many areas yet is less flexible. In return, it is more budget friendly and ideal for smaller exhibits.\\nStill unsure about which design best suits your project? We\u2019d be happy to advise you.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-3\",\"position\":3,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-3\",\"name\":\"How long in advance should I appoint an exhibition stand builder?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Building an exhibition stand is no different to most other projects \u2013 the earlier, the better. The builder usually needs a lead time of around three to six months to reliably plan, produce and implement your exhibition stand \u2013 or sometimes slightly longer, depending on the complexity of the project. To ensure you stay on top of things, our comprehensive exhibition stand checklist in German helps you structure the planning of your project, including all the key timelines. You can easily download the checklist here.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-4\",\"position\":4,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-4\",\"name\":\"How long does it take to plan an exhibition stand?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The sooner you start planning, the better \u2013 especially if it\u2019s your first exhibition stand. A good timeline would be as follows:\\n12\u20139 months before the trade fair: gather ideas and develop a concept for your exhibit.\\n9\u20136 months before the trade fair: start with the detailed planning and define all the modules.\\nStep by step, our experts can advise you the best way to proceed and how to stick to the timeline. Contact us.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-5\",\"position\":5,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-5\",\"name\":\"How much does an exhibition stand cost per square metre in Bern?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The cost of an exhibition stand varies depending on its complexity and level of finish. If you opt for one of the standard exhibition stands at the trade fair, costs start at around CHF\u00a0150 per square metre. For a system stand, which allows basic customisation options such as the wall or carpet colour, you should budget for around CHF\u00a0300\u00a0to\u00a0400 per square metre. One particularly popular form is the mixed design, which combines high-quality systems with customised elements. In this case, you can expect to pay around CHF\u00a0500 to\u00a0700 per square metre. If you\u2019re considering a custom-built stand \u2013 designed and constructed specifically for your business from scratch \u2013 prices start at around CHF\u00a0800 and go up to around CHF\u00a01,000 per square metre.\\nAny serious exhibition stand builder should give you a detailed quote that clearly outlines all services, all materials and any exclusions. Our quotes are transparent and prepared with the utmost care. We make sure that all costs are taken into account and clearly declared \u2013 so there are no unpleasant surprises later on. The best thing to do is contact us so that we can discuss your needs and then prepare a suitable quote for you.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-6\",\"position\":6,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-6\",\"name\":\"Are early-bird discounts possible when booking an exhibition stand?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Your exhibition stand builder could offer you an early-bird discount if you ordered your project early \u2013 six months before the trade fair starts, for example. This enables the exhibition stand builder to plan better, purchase materials at lower prices and often save costs \u2013 savings that are passed straight on to you. It\u2019s best to contact your exhibition stand builder directly about this or submit a specific enquiry to us to enable optimum planning of your project and take advantage of any discounts available.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-7\",\"position\":7,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-7\",\"name\":\"Is there a discount for multi-year bookings?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you commit to using the same stand concept for several years, a multi-year contract can usually be arranged at a discounted rate. This has the advantage of reducing planning costs, as the project only needs to be designed once and exhibits at trade fairs in subsequent years are easier to implement. For more tips and strategies on how to make your exhibit even more successful, please feel free to contact us directly.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-8\",\"position\":8,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-8\",\"name\":\"When is the deadline for submitting graphics?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To ensure everything runs smoothly, graphics should be submitted to the exhibition stand builder no later than four weeks before the trade fair starts. Our team can help you with a detailed summary of all the tasks and deadlines before the start of the trade fair. We\u2019d be happy to advise you.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-9\",\"position\":9,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-9\",\"name\":\"What creative ideas are there for an exhibition stand at B2B trade fairs?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Inspiration is often the starting point for creative ideas \u2013 and B2B trade fairs are no different. On our References page, you\u2019ll find a selection of past projects that will give you plenty of inspiration for your own exhibition stand. A practical filter function \u2013 which lets you search by industry, project type and region \u2013 enables you to quickly find examples that meet your requirements.\\nIf you have any other questions or would like an individual consultation, please feel free to contact our team of project managers. Contact us now \u2013 and make the creative insights of our experts work for you.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-10\",\"position\":10,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-10\",\"name\":\"What are the best digital integrations for exhibition stands?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The best digital integrations for exhibition stands largely depend on the objectives of your exhibit. As a general rule, digital solutions should inform, engage and emotionally connect with your visitors. Our digital experience specialists have many years of experience and would be happy to give you personalised advice on suitable formats and technologies. Prefer to experience digital activations for yourself? Then visit our Digital Lab in Wetzikon and explore the vast range of possibilities up close. Arrange an appointment now.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-11\",\"position\":11,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-11\",\"name\":\"What are the best tips for lead generation at the exhibition stand?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The most effective measures for lead generation at the exhibition stand remain competitions or digital activations. These activations are exciting for visitors and exhibitors alike \u2013 visitors enjoy an active and memorable experience, while exhibitors gain valuable contact details from participants.\\nYou\u2019ll find a selection of digital activations in the \u201cDigital Experience\u201d section on our website. Alternatively, our team would be happy to help you directly with the planning and implementation of suitable lead-generation measures.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-12\",\"position\":12,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-12\",\"name\":\"I need urgent assistance with stand assembly issues. What should I do?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"That\u2019s usually pretty tricky, as the assembly teams get booked up early for various jobs. There aren\u2019t generally any assembly teams waiting around for work. When it comes to assembling your stand, we therefore recommend leaving nothing to chance and working with a professional exhibition stand builder. They can calculate what\u2019s needed to assemble your stand and will appoint assembly specialists to take care of everything. We\u2019ll happily advise you on this.\\n\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-13\",\"position\":13,\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/trade-fair-stand-bern\\\/#faq-item-32568-13\",\"name\":\"Do you have any tips for motivating and catering for trade fair staff?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A trade fair is a high-energy environment that places great demands on both your own staff and the event crew. We recommend giving a quick briefing every day, outlining the objectives and a code of conduct. That means everyone will know what is expected and what you want to achieve with your exhibit at the trade fair. Clear deployment plans, including breaks, are important to allow staff to recover from the stress of the trade fair by leaving the stand for short periods. Ideally, your plans will include a closed-off catering area or kitchen where your staff can cater for themselves without being on view. Otherwise, you can offer them the option of leaving the stand to go to the trade fair restaurant or one of the food stalls. To maintain a professional appearance, staff should not eat or use mobile phones at the stand. Suitable catering options for staff include light snacks, sandwiches or salads that are divided into portions and can be stored in a refrigerator. We\u2019d be happy to plan the right catering infrastructure for your staff. 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