{"id":22077,"date":"2021-10-28T08:36:52","date_gmt":"2021-10-28T08:36:52","guid":{"rendered":"https:\/\/messerli.live\/?p=22077"},"modified":"2023-06-05T10:51:46","modified_gmt":"2023-06-05T10:51:46","slug":"fairs-and-events-of-the-future-more-hybrid-more-social-more-effective","status":"publish","type":"post","link":"https:\/\/messerli.live\/en\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\/","title":{"rendered":"Fairs and events: more hybrid and more effective"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

The pandemic has clearly accelerated the transformation of trade fairs and events. It has shown where the opportunities \u2013 and limits \u2013 of digital formats lie. Will everything remain the same?<\/p>\n","protected":false},"author":3,"featured_media":22062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[178,179,181,184,533,554],"tags":[],"class_list":["post-22077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandworld-en","category-digital-experience-en","category-events-en","category-exhibits-en","category-digital-and-hybrid-events","category-vision-en"],"acf":[],"yoast_head":"\nFairs and events: more hybrid and more effective<\/title>\n<meta name=\"description\" content=\"Was sind die wesentlichen Erfolgsfaktoren von virtuellen Events? In diesem Beitrag erl\u00e4utern wir, was gute virtuelle Events ausmachen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/messerli.live\/en\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtuelle und hybride Events: So gelingen sie\" \/>\n<meta property=\"og:description\" content=\"Was sind die wesentlichen Erfolgsfaktoren von virtuellen Events? In diesem Beitrag erl\u00e4utern wir, was gute virtuelle Events ausmachen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/messerli.live\/en\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\/\" \/>\n<meta property=\"og:site_name\" content=\"Messerli\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-28T08:36:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-05T10:51:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/messerli.live\/app\/uploads\/2020\/11\/virtuelle_events-so-gelingen-sie-messerli-link-image_v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juri Camagni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juri Camagni\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/\"},\"author\":{\"name\":\"Juri Camagni\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#\\\/schema\\\/person\\\/ad599a60077cdb62ec83521c607d3194\"},\"headline\":\"Fairs and events: more hybrid and more effective\",\"datePublished\":\"2021-10-28T08:36:52+00:00\",\"dateModified\":\"2023-06-05T10:51:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/messerli.live\\\/app\\\/uploads\\\/2021\\\/10\\\/Messen-Events-Zukunft-hybrid-Andreas-Messerli-AG.jpg\",\"articleSection\":[\"Brandworld\",\"Digital Experience\",\"Events\",\"Exhibits\",\"Digital and Hybrid Events\",\"Vision\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/\",\"url\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/\",\"name\":\"Fairs and events: more hybrid and more effective\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/messerli.live\\\/en\\\/fairs-and-events-of-the-future-more-hybrid-more-social-more-effective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/messerli.live\\\/app\\\/uploads\\\/2021\\\/10\\\/Messen-Events-Zukunft-hybrid-Andreas-Messerli-AG.jpg\",\"datePublished\":\"2021-10-28T08:36:52+00:00\",\"dateModified\":\"2023-06-05T10:51:46+00:00\",\"description\":\"Was sind die wesentlichen Erfolgsfaktoren von virtuellen Events? 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