{"id":42308,"date":"2019-05-09T07:00:17","date_gmt":"2019-05-09T07:00:17","guid":{"rendered":"https:\/\/messerli.live\/so-wird-ihr-messeauftritt-zum-erfolg\/"},"modified":"2026-04-09T07:57:58","modified_gmt":"2026-04-09T07:57:58","slug":"tips-for-a-winning-stand","status":"publish","type":"post","link":"https:\/\/messerli.live\/en\/tips-for-a-winning-stand\/","title":{"rendered":"Make your trade fair appearance a success"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Here are some simple yet effective tips from a trade fair expert, outlining how you can make more of your stand \u2013 during preparations, at the fair and after the 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