Digital world of experience for the SDX series of events

Swisscom (Switzerland) Ltd, SwissTech Convention Center

Swisscom invites dialogue – and talks about issues that are relevant to its business customers. In collaboration with angelini design, Messerli developed a subtly animated environment for the series of events that invited people to explore.

With the Swisscom Dialogue Experience series of events, the company is positioning itself as a forward-looking partner for business clients. At the event in June 2018, the keynote speakers gave presentations about digitisation and how they affect the prerequisites for small and large companies on different levels.

Messerli supported the event at the SwissTech Convention Center in Ecublens with a comprehensive range of services. In addition to overall project management, Messerli implemented the theme of “duality” in the space. We designed the stage set as well as the lounge and entertainment area where specialists talked to each other between the presentations.

For the entertainment area, Messerli developed an interactive touch wall that conveyed the core theme of the event in a clear way. A virtual game of football also tempted people to join in. With the Virtual Promoter, visitors had further possibilities for interaction: they were able ask it for directions or test their skills in a mini game.

Modular wooden frames with LED elements placed in a circular arrangement characterised the lounge area. The team stretched fine white material over these frames. This improved the effect of the content from the screens and how it was projected onto the elements. Thus, for the visitors, a kind of subtly animated environment was created that encouraged lively discussions between the presentations.

The event was a great success for Swisscom. Over 400 specialists accepted the invitation and immersed themselves in the world between digital and analogue. At the beginning of November, the event moves to Lucerne and into German-speaking Switzerland. A further event in Lugano is also planned. Messerli will once again be responsible for project management there, supporting Swisscom with the implementation.