Mathias Affolter, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
Hublot SA, Baselworld 2017, Basel
What a night! At the Baselworld 2017 trade fair, the partners Hublot and Ferrari celebrated the 70th anniversary of Ferrari. Under the leadership of Andreas Messerli AG, several members of the Messerli Group helped implement the companies’ event.
A world unto itself – dedicated to great design – was created on the ground floor of Hall 4 at the Baselworld 2017, where the partners Hublot and Ferrari celebrated the 70th anniversary of the car manufacturer. The vibrant combination of the two brands guaranteed an evening that no visitor will forget any time soon.
Around 600 guests were expected, and the organisers made sure the audience were treated to a wonderful evening: from culinary delights at the VIP dinner to superb musical entertainment by several live acts. The event and stage design created by angelini design perfectly emphasised the event’s exclusive and modern ambience. Messerli fleshed out the design in three dimensions and, as the contact for all other service providers, coordinated the smooth running of the evening event. With Konform and Hunziker as further suppliers from the Messerli Group, the team was well prepared for such a top-drawer event.
The concert of the band Depeche Mode, who have worked together with Hublot for the charitable organisation “charity: water” for a long time, left a lasting impression on the audience. The sale of the Big Bang Unico Depeche Mode, a timepiece specially created for this purpose, helps fund donations to the organisation, which works to ensure the supply of safe drinking water in developing countries.
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