Roman Rychlik, Senior Project Manager
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
On behalf of WOEHRLE PIROLA AG for Nissan, Auto Zürich 2016, Zurich
On behalf of the agency Woehrle Pirola, Messerli created a temporary showroom at the entrance to the Auto Zurich 2016 trade fair, where Nissan displayed its new GT-R – to the delight of all sports car fans.
“What’s in this room?”, visitors to the Auto Zurich 2016 were asked as they approached the entrance to the trade-fair hall. By “room”, it was meant the AirClad XPO structure that Messerli had transformed into a temporary showroom on behalf of the agency Woehrle Pirola. The mobile event structure provided an optimum setting for the new Nissan GT-R, which was presented to a wide public in Zurich for the first time.
This state-of-the-art sports car is extremely impressive thanks to its powerful technology and sophisticated design. With its clear lines, AirClad offered the perfect match for it. To create this stylish structure, four AirClad XPO modules were combined. Sheets of Perspex ensured that curious passers-by were able to catch a glimpse of the sports car. The walls – so-called AirCells – were branded on the outside, and the interior was completed with large graphics, a bar and a lounge.
Particularly in the evenings, this outdoor stand showed to great advantage due to its illumination, making it a real eye-catcher. Of the more than 60,000 visitors to the Auto Zurich trade fair, many surely lingered with a dreamy look in their eyes in front of this dream car.
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