Juri Camagni, Chief Marketing Officer, Member of the Management Board
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
ACO Passavant AG, Swissbau 2020, Basel
With a mobile display window in front of the exhibition centre entrance, ACO Passavant’s appearance at Swissbau generated twice as much interest. The AirClad structure from our «messerli to go» line provided the perfect backdrop.
From 14 to 18 January 2020, more than 92,000 visitors attended Swissbau at the Messe Basel exhibition centre. And most of these visitors will have noticed ACO Passavant’s eye-catching display window that was installed in front of the entrance to the exhibition centre. ACO used an AirClad structure as a mobile display window that provided them with the necessary space to present three large exhibits.
The AirClad was perfect for this kind of presentation. It effectively protected the exhibits from the elements as well as any possible vandalism, while it also served as an eye-catcher for visitors passing by in the evenings after the trade fair had closed for the day thanks to a clever lighting concept.
ACO smartly used the AirClad’s large branding surfaces to draw attention to their trade fair booth in Hall 1. They also held a competition that served to increase visitor interaction with their booth and the outdoor display window.
With the concept for the mobile display window, Messerli offered its client a coherent, effective combination of branding, communication and exhibition space. The mobile display window generated positive feedback from visitors as well as from the client themselves.
Have you heard about ourmobile event constructions?
AirClad is part of our «messerli to go» line of products. They are incredibly versatile, stand out thanks to their striking architecture and take you straight to your interest groups. Your message thus receives their undivided attention.
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