A jungle rainforest in Lucerne

Messe Lucerne

What do Lucerne and the jungle have in common? At first glance, not much – but for one evening in September, that changed.

A renowned Swiss insurance company asked Messerli to plan an event that would both generate emotion and showcase Lucerne as a destination city. The client wanted a focus on sustainability and noteworthiness in a seamlessly organised event for approximately 1,600 guests. This idea was successfully realised with ‘Jungle meets Luzern’.

Halls 1 and 2 at Messe Luzern were transformed into a jungle rainforest with live plants, sound and light effects, and design elements that connected the event with the city. Visitors encountered four distinct zones:reception, cocktails, discotheque and gala area.

Starting with the entrance/reception area, guests entered an immersive jungle environment. Decorative printed fabric wall panels and hanging banners set the mood for the night’s theme. Messerli’s rental furniture line complemented the overall design.

A project of this scale presents organisational challenges that call for planning, precision and dedicated teamwork. Clearly defined responsibilities and a precisely observed schedule were used to efficiently address logistics between the two halls and the coordination between various work areas – including technology, decorating, catering and security.

Two Messerli Group sister companies assisted in the project: Hofstetter Zelt + Event AG provided the large gala stage, DJ and band, whilst Konform AG provided the evening’s visual highlights with a spectacular decor that boasted hanging and standing cubes as well as a detailed reproduction of the Chapel Bridge. The event’s technology services, including projections, were provided entirely by Skynight.

The result: delighted guests, a satisfied client and an unforgettable event. The client particularly highlighted the attention to detail, the seamless organisation and the atmospheric staging. With ‘Jungle meets Luzern’, Messerli demonstrated how creativity, professionalism and commitment can be used to create an immersive experience as vibrant and multi-faceted as the jungle itself.