Over 400 of our colleagues, clients, partners and friends enjoyed the warm summer evening with us. They feasted at numerous food stands and refreshed themselves with drinks from the bar. Theaterstrasse in Uster turned into a promenader’s mile with the atmosphere of a street festival. In addition to culinary delights, there were also exciting conversation partners to discover and, of course, everything about the new brand identity.
The event gave us a good feeling about the fresh wind at Messerli: modern, close to people and with great heart and soul. The motto for the guests was: celebrate and enjoy it with us. And anyone who wanted to was even able to join in with the Messerli “Infinity Painting” and leave behind their digital colour print.
Amiable Andreas Messerli, Owner and Chairman of the Board at Andreas Messerli AG, invited people to the Business Showcase in the adjacent Uster Stadthof Hall afterwards. As part of a short, exciting presentation with his Management Board colleagues, he gave a talk about the future of the interface of people and brands.
In line with the new motto of “Moving people and brands”, visitors were able to experience an exclusive concert by the Swiss soul singer SEVEN after the presentation. Totally in keeping with the host, this unique live experience moved all the visitors and became an unforgettable experience.
New strategic focus, new positioning, new structure of the range, new appearance: in the last twelve months, Messerli has been working with the Zurich branding agency SNK to develop the foundations for future successes. Read More
In the interview, Matthias Marx talks about the advantages and challenges of trade fairs within your own four walls. Read More
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