Michèle Fey, Project Coordinator Key Account
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
Victorinox, various projects
We organise up to 20 trade fairs for Victorinox each year, mainly in Germany. Flexibility and cost efficiency are ensured by storing all material locally. It is maintained by Messerli and managed by our assembly partner.
Victorinox is about quality, functionality, innovation and iconic design. These attributes played a key role in designing a trade fair concept for stands of 50 to 170 m2.
Messerli opted for a versatile architecture to reflect these values in the temporary nature of a fair stand, with printed cloth sails over a flexible space for presenting varied product categories, high-quality furniture to turn the stand into an effective temporary showroom, and individual units such as bar counters that can be flexibly combined to suit the surface area. The focus is on the brand’s values and product quality. Victorinox holds 15 to 20 events a year, all fully coordinated by Messerli.
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