A feel-good lab

Nobel Biocare Services AG, EAO Congress 2014, Rome

Merging jawbones with dental implants sounds like something from science fiction. Nobel Biocare’s presence at the EAO Congress in Rome was equally futuristic.

The successful trade-fair concept of Nobel Biocare, one of the leading companies in implantology and restorative dental solutions, was further developed for this key event and adapted to suit the difficult venue conditions. A dark cloakroom area of the Auditorium Parco in Rome was therefore transformed into a futuristic-looking brand environment, which skilfully combined product showcasing and hospitality.

The use of clinical pure white, warm red tones and various materials lent the space a scientific, pared-down yet cosy ambience. This effect was enhanced with the new lighting concept and the flowing lines of the walls and furniture. While the workstations and display cabinets offered space to showcase products, the hospitality area invited guests to come and enjoy some refreshments and engage in lively discussions.

The challenging venue conditions and the short construction time of just two days required a high level of commitment from our team. Thanks to careful planning and close collaboration with the client, the event went swimmingly.