Juri Camagni, Chief Marketing Officer, Member of the Management Board
Moving people and brands.
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
ACO Passavant AG, 2022 roadshow, throughout Switzerland
For its 50th anniversary, ACO went out on the road. After all, the idea was to celebrate the company’s birthday with as many customers as possible throughout Switzerland. Messerli evaluated the suitability of the flexible modulbox as a roadshow structure for ACO and effectively showcased the brand using the overall concept.
In association with ACO, Messerli developed the entire concept for the roadshow and its design, taking care of everything from consulting on the location and vehicle lettering to the visual design of the box. Messerli also developed the furniture for the travelling display of the exhibits specially for the roadshow. The result was a portable ACO brand environment that could be set up and dismantled in just two hours.
For the duration of the roadshow – from August to the end of November – the ACO team took over the running of the modulbox. Messerli conducted an in-depth training session with the team beforehand. Messerli remained on hand to provide technical support throughout the roadshow.
To coincide with the end of the roadshow, Marco Dürst, Head of Marketing and Technology at ACO AG, gave a positive assessment: «We are very pleased with the outcome of the roadshow. The opportunity to communicate directly with our customers was very valuable, and the modulbox proved to be a flexible solution that was easy to manage and met all our needs.»
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