A touch of luxury

Hublot, Airside Center Zurich Airport, 2014

The Airside Center at Zurich Airport is becoming an ever more popular point of sale. It was at this location that we set up an exclusive pop-up store for our client Hublot, doing so within a very short period of time and in line with heightened security requirements.

We are entrusted with ensuring that the watch manufacturer Hublot enjoys an imposing presence at the watch and jewellery show in Basel. While smaller, the temporary point of sale at Zurich Airport’s Airside Center was no less exclusive. Hublot presented its striking exhibition pieces under the motto “The Art of Fusion”. The small-format materials used for the store were combined in an equally artistic manner. Exclusive woods combined with warm colours made for an elegant atmosphere.

From October to November 2014, the pop-up store invited travellers to dive into the brand world of Hublot. To ensure this was made possible within a very short space of time, our team did its utmost: during both the setting up and dismantling of the store, the team was under significant time pressure and at the same time had to meet the airport’s stringent security requirements. This was a challenge that the team was very successful in mastering. After only a short setting-up period of a few days, the store was ready to welcome passing travellers. The eye-catching store at the Airside Center attracted a large number of customers and curious passers-by and was extremely successful in conveying Hublot’s brand values.