Linda Schopper, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
Feller AG, Swissbau 2020, Basel
«Building the Future» – this was the theme of the booth shared by Feller AG and Schneider Electric (Switzerland) AG within the newly integrated Building Services Engineering sector at Swissbau 2020. The booth impressively showcased future-oriented solutions for the energy-efficient buildings of tomorrow.
This year, Swissbau added the sectors Building Automation, Electrical Engineering and Energy in Buildings. Feller and Schneider Electric took advantage of the opportunity to present their forward-looking technologies and specialised solutions for intelligent living and smart buildings in a new setting. Visitors had the chance to learn about different installation solutions for residential construction and commercial buildings on a variety of attractively designed presentation displays. Moreover, Feller also debuted Wiser Energy, its intelligent home energy management system that increases efficiency and reduces costs.
The booth focussed on building a bridge between the Feller and Schneider Electric brands. Messerli used illuminated LED tubes to visually illustrate the partnership between the two companies. The changing lights running across the vertically arranged tubes were particularly eye-catching. The colours changing from red to green represented the brand colours and symbolised the synergy between the two brands.
In terms of the architectural concept, the Messerli designers used clear cubic shapes that provided the ideal backdrop for both companies’ presentations. Large white spaces were contrasted with the use of natural materials such as wood and concrete. The booth’s green roof offered a lively pop of colour while at the same time symbolising the sustainability of both brands. The fascinating architecture and the attractive lighting concept lent the booth a feeling of spaciousness and received a great deal of positive feedback from visitors.
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