Gregor Bürgisser, Senior Project Manager

Moving people and brands

With a great deal of energy and passion, we implement unique projects that touch people and take brands further.

SONY

Light and easy does it

Sony Europe, CE Expo 2016, Zürich, on behalf of MCI Schweiz

With its low-key presentation, fresh colours and light, airy look, Sony’s stand at CE Expo 2016 was a big hit. What made it special was the fact that nearly all the materials used were fabric, which is what gave the stand its airy feel.

On behalf of MCI Schweiz, Messerli built the Sony stand, which was anything but run-of-the-mill. With the renowned set designer Carlo Angelini on the case, the team could rely on the combined design expertise of the Messerli Group. The underlying idea was to create a stand design that was derived directly from Sony’s corporate identity and which would create a low-key stage that showed off the products in the best possible light. At the heart of the concept was the «Be Moved» slogan, which was brought across by a curved back wall to produce a three-dimensional effect.

This created not just the visual environment for the presentation but also separated off the exhibition part of the stand from the meeting area, with room for a VIP preview zone containing products that could be viewed only by special guests. Most of the stand components were created through the ingenious use of fabrics. Both the five-metre-high back wall and the pedestals showcasing the latest products were created from custom-finished stretched fabrics, bringing to life the complex stand concept within budget and inside the short set-up time.

Cutting-edge printing technology was employed to make the fabrics look like real wood. Combined with the use of fresh, green colours, these surroundings made a stunning contrast to the technical nature of the audio, photo and TV systems on display.

Are you too looking for an unconventional solution for your trade-fair presence?

Gregor Bürgisser, Senior Project Manager
Tel. +41 43 931 43 53, gregor.buergisser@messerli.live

These references may also interest you

Messerli blogs

Style

The new image for Messerli: from trade fair construction to the Live Experience

New strategic focus, new positioning, new structure of the range, new appearance: in the last twelve months, Messerli has been working with the Zurich branding agency SNK to develop the foundations for future successes. Read More

Interview Leslie Nader

The expert in good taste

Nader Interior doesn’t need a sign. You step through the door right into the place where it all happens: the office-kitchen-bar. This is the location for our interview with owner Leslie Nader. Read More

NEWS

Christmas in Summer

Rather than giving client gifts, Messerli employees will in future devote one day a year to working on a chosen social project. This work is voluntary and the company will cover all costs associated with it. Read More