Your trade fair stand experts
in Basel

Exhibiting at a trade fair hosted by Messe Basel makes sense if your business offers products or services that would be of interest to the target groups of the various Basel trade fairs, such as HOLZ, Igeho, Ilmac and Swissbau. Basel hosts various trade fairs of different types for consumers and trade visitors. The various trade fairs and their descriptions can be found in the Events section on the Messe Basel website. If you also need a suitable exhibition stand, please feel free to contact us.

Whether a system stand or a custom-built stand is the best choice firstly depends on your budget and your requirements. A custom-built stand gives you maximum freedom – the design, materials and spatial concept can be fully tailored to your brand, creating a unique exhibit with a high level of brand recognition. A system stand, on the other hand, is based on a predefined structural framework that can be customised in many areas yet is less flexible. In return, it is more budget friendly and ideal for smaller exhibits.

Still unsure about which design best suits your project? We’d be happy to advise you.

Building an exhibition stand is no different to most other projects – the earlier, the better. The builder usually needs a lead time of around three to six months to reliably plan, produce and implement your exhibition stand – or sometimes slightly longer, depending on the complexity of the project. To ensure you stay on top of things, our comprehensive exhibition stand checklist in German helps you structure the planning of your project, including all the key timelines. You can easily download the checklist here.

The sooner you start planning, the better – especially if it’s your first exhibition stand. A good timeline would be as follows:
12–9 months before the trade fair: gather ideas and develop a concept for your exhibit.
9–6 months before the trade fair: start with the detailed planning and define all the modules.
Step by step, our experts can advise you the best way to proceed and how to stick to the timeline. Contact us.

The cost of an exhibition stand varies depending on its complexity and level of finish. If you opt for one of the standard exhibition stands at the trade fair, costs start at around CHF 150 per square metre. For a system stand, which allows basic customisation options such as the wall or carpet colour, you should budget for around CHF 300 to 400 per square metre. One particularly popular form is the mixed design, which combines high-quality systems with customised elements. In this case, you can expect to pay around CHF 500 to 700 per square metre. If you’re considering a custom-built stand – designed and constructed specifically for your business from scratch – prices start at around CHF 800 and go up to around CHF 1,000 per square metre.

Any serious exhibition stand builder should give you a detailed quote that clearly outlines all services, all materials and any exclusions. Our quotes are transparent and prepared with the utmost care. We make sure that all costs are taken into account and clearly declared – so there are no unpleasant surprises later on. The best thing to do is contact us so that we can discuss your needs and then prepare a suitable quote for you.

Your exhibition stand builder could offer you an early-bird discount if you ordered your project early – six months before the trade fair starts, for example. This enables the exhibition stand builder to plan better, purchase materials at lower prices and often save costs – savings that are passed straight on to you. It’s best to contact your exhibition stand builder directly about this or submit a specific enquiry to us to enable optimum planning of your project and take advantage of any discounts available.

If you commit to using the same stand concept for several years, a multi-year contract can usually be arranged at a discounted rate. This has the advantage of reducing planning costs, as the project only needs to be designed once and exhibits at trade fairs in subsequent years are easier to implement. For more tips and strategies on how to make your exhibit even more successful, please feel free to contact us directly.

To ensure everything runs smoothly, graphics should be submitted to the exhibition stand builder no later than four weeks before the trade fair starts. Our team can help you with a detailed summary of all the tasks and deadlines before the start of the trade fair. We’d be happy to advise you.

Inspiration is often the starting point for creative ideas – and B2B trade fairs are no different. On our References page, you’ll find a selection of past projects that will give you plenty of inspiration for your own exhibition stand. A practical filter function – which lets you search by industry, project type and region – enables you to quickly find examples that meet your requirements.

If you have any other questions or would like an individual consultation, please feel free to contact our team of project managers. Contact us now – and make the creative insights of our experts work for you.

The best digital integrations for exhibition stands largely depend on the objectives of your exhibit. As a general rule, digital solutions should inform, engage and emotionally connect with your visitors. Our digital experience specialists have many years of experience and would be happy to give you personalised advice on suitable formats and technologies. Prefer to experience digital activations for yourself? Then visit our Digital Lab in Wetzikon and explore the vast range of possibilities up close. Arrange an appointment now.

The most effective measures for lead generation at the exhibition stand remain competitions or digital activations. These activations are exciting for visitors and exhibitors alike – visitors enjoy an active and memorable experience, while exhibitors gain valuable contact details from participants.

You’ll find a selection of digital activations in the “Digital Experience” section on our website. Alternatively, our team would be happy to help you directly with the planning and implementation of suitable lead-generation measures.

That’s usually pretty tricky, as the assembly teams get booked up early for various jobs. There aren’t generally any assembly teams waiting around for work. When it comes to assembling your stand, we therefore recommend leaving nothing to chance and working with a professional exhibition stand builder. They can calculate what’s needed to assemble your stand and will appoint assembly specialists to take care of everything. We’ll happily advise you on this.

A trade fair is a high-energy environment that places great demands on both your own staff and the event crew. We recommend giving a quick briefing every day, outlining the objectives and a code of conduct. That means everyone will know what is expected and what you want to achieve with your exhibit at the trade fair. Clear deployment plans, including breaks, are important to allow staff to recover from the stress of the trade fair by leaving the stand for short periods. Ideally, your plans will include a closed-off catering area or kitchen where your staff can cater for themselves without being on view. Otherwise, you can offer them the option of leaving the stand to go to the trade fair restaurant or one of the food stalls. To maintain a professional appearance, staff should not eat or use mobile phones at the stand. Suitable catering options for staff include light snacks, sandwiches or salads that are divided into portions and can be stored in a refrigerator. We’d be happy to plan the right catering infrastructure for your staff. You’ll find the best tips for making your exhibit a success in our blog post.