Marcel Stähle, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of energy and passion, we implement unique projects that touch people and take brands further.
DAW Schweiz AG, appli-tech 2015, Lucerne
The paint and construction materials manufacturer DAW Schweiz is renowned throughout the sector for taking a playful and unconventional approach to presenting its Caparol brand. With its presence at the appli-tech exhibition in Lucerne, the company more than did justice to this reputation once again.
Messerli’s designers developed a stand concept for DAW Schweiz based on a subtle interplay of colours, forms and materials. The design was consistent with our long-standing client’s desire to present its product range in a completely new way. Curved lines and a fresh look in white with natural-wood accents combined perfectly to bring the contrasting colours to the fore.
Particularly eye-catching were the presentation wheels, which, as they rotated, allowed a large selection of materials to be displayed. The varied colour and material patterns were skilfully integrated into the stand’s design: for instance, the stand’s exterior wall was used to present facade insulation material, while colour patterns were used to decorate individual workstations. The workshops in the studio area were also hugely popular, where easels were used to great effect to present highlights from the product range.
With this latest exhibition concept, Messerli was able to create a spatial representation of DAW Schweiz’s philosophy and reflect the company’s enthusiasm for colour as a material.
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