Colourful presentation

RUCO AG, HOLZ, Basel

The Holz trade fair in Basel is one of the most important events for the woodworking industry. RUCO AG, the Swiss paint specialist and industrial supplier, presented its product line there in an impressive way.

Messerli transformed the company’s 90-square-metre booth area into a harmonious environment that showcased the variety of its products. In the centre, a large info panel consisting of an Aluvision modular system with printed fabric sails caught the attention of passing visitors.

Handcrafted A4 sample boards made specially for the trade fair were presented as part of mobile, space-saving counters – ideal for direct exchange with visitors.

Another highlight was the bar counter, made in our in-house carpentry workshop Fabrikatur. It’s been put to use at numerous trade fairs and fits perfectly in the overall picture with booths of any size. Our rental furniture also demonstrated its versatility. Tables and chairs at the bar provided a relaxed seating area, while high tables in the presentation area became practical exhibit holders.

The food area featured versatile light panels and appealing graphics to create an especially inviting and pleasant space in line with the Swiss brand.A trade fair booth that successfully showcases the company’s broad product spectrum.