Juri Camagni, Chief Marketing Officer, Member of the Management Board
Moving people and brands
With a great deal of energy and passion, we implement unique projects that touch people and take brands further.
Macchi S.p.A, K 2016, Düsseldorf
If a trade-fair stand and its exhibits appear as one integrated whole, the design and construction teams have got it right. With Macchi’s presence at the K 2016 trade fair in Düsseldorf, they did just that, creating a masterpiece in the process.
Italy is internationally renowned for first-class design. That this also applies to the machine industry is amply demonstrated by the Italian company Macchi, a leading supplier of extrusion systems for the production of synthetic film. Their highly specialised systems rely on a modern, clear design that communicates quality and innovation. At the K 2016 trade fair in Düsseldorf, Macchi displayed one of their latest developments: the Coex 5 POD. With an impressive height of around 15 metres, the exhibit took up a good half of the 290-square-metre exhibition space. The aim was for it to form a visual whole with the two-storey stand.
In order to achieve this, the Messerli designers gave the trade-fair stand a modern, minimalist style. The coffee lounge and meeting rooms had a simple black-and-white colour scheme and were equipped with modern designer furniture. Harmonious black-and-white images in keeping with the decor gave the interior additional atmosphere. A large lamella construction broke up the front of the stand, creating transparency and giving the trade-fair presence its strong character.
Macchi had an extremely successful few days at the K 2016 and were able to establish many new contacts. For Messerli, too, this was one of the highlights of almost 20 years of collaboration.
Would you like to give your trade-fair presence its own character as well? I will be pleased to assist you.
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