A reception area with impact

Eugen Seitz AG, Reception, Wetzikon

First impressions count – not least in a company’s reception area eines Unternehmens. managed the entire refurbishment of the reception area at Eugen Seitz AG – from the initial concept phase through to final implementation.

The aim of the redesign was to enhance the visitor experience for different target groups in a purposeful way and to communicate Seitz Valve’s values clearly and in an emotionally engaging manner. Quality, expertise, collaboration and international reach needed to be immediately tangible throughout the whole experience.

The result is a modern, welcoming brand space which, following the renovation works and the removal of existing features such as the wall sculpture and the old reception counter, delivers a refreshed new look that makes a strong impression. Today, the entrance area is a contemporary brand space, distinguished by a clear design language and high-quality materials. Immediately upon entering the building, visitors are greeted by a dynamically curated media wall – multiple screens display moving content that communicates Seitz Valve’s global brand positioning. Subtle LED lighting integrated along the wall and steps adds carefully placed visual accents.

The redesigned seating alcove provides a comfortable retreat for visitors during waiting times and blends seamlessly into the architecture. One particularly striking feature is the backlit louvred wall, which not only provides intuitive visitor guidance but also harmonises with the curved form of the distinctive spiral staircase. At the same time, it elegantly separates the office area from the reception space.

The new reception area showcases the Seitz Valve brand to great effect, creating a visitor experience that leaves a lasting impression. As the saying goes: “You never get a second chance to make a first impression.”