A brand space with vision

USTER Technologies AG, Company museum, Uster

Messerli designed a complete concept that goes far beyond a classic company museum. Thanks to fascinating storytelling and a clever thematic structure, the original collection of exhibits was restaged, conveying information to make each visit into an experience and bringing the Uster brand message to life.

The tour starts with an atmospheric introduction to Uster, showcasing historic milestones and immersing visitors in a world of innovation, tradition and technology.

Designed in the corporate colours of white and red, the museum area visually conveys the brand identity and allows it to be experienced directly through interactive elements.

The innovation area at the rear builds a bridge to the future. The focus is on high-tech solutions, current product developments and upcoming trends. New digital signage enables Uster to display and update content centrally and automatically in real time.

The visit ends in a stylish, cosy lounge area suitable for small groups or events with up to 100 people.