A live event that connects!

Swisscom (Schweiz) AG, CONNECTED, Kloten-Bülach military training area

With their scalable concept, Swisscom presented their technical solutions and impressed visitors at CONNECTED. The Kloten-Bülach military training area, which is normally the location of training courses by the Swiss Armed Forces, was converted into an event space and served as the venue for CONNECTED. At this exciting event, the Swiss Army in partnership with Swisscom offered a unique glimpse behind the scenes, in particular in the areas of «cyber» and «digitalisation». As the main partner of the event, Swisscom supported various projects and was responsible for communication and security solutions as well as technology at the event.

Messerli was the driving force behind the telecom company’s 126 m2 booth. The brand specialists at Messerli developed the entire concept, were responsible for implementation and provided all of the content that introduced the company’s wide range of products and services to the target audience. For years, Swisscom has had a scalable concept that can be quickly and flexibly adapted to the various conditions and requirements of different events.

The Swisscom booth at CONNECTED presented to guests the four different Swisscom service areas of «Broadcast», «B2B», «eAlarm» and «Careers» in four modular tent structures. These zones, clearly defined with the help of printed rear walls and room dividers, ensured that the booth was structured in an understandable way and that visitors could easily differentiate between the topics. Swisscom subsidiary cablex AG had its own separate area and impressed visitors with its presentation.

Great importance was attached to the use of wood as a sustainable raw material and to an open design, both of which created an inviting, natural atmosphere. The furniture from our Rental Furniture range was carefully selected to construct numerous meeting zones where visitors could explore the exhibits at their own pace or simply take a break. Cosy seating areas invited visitors to sit back and relax as dynamic images moved across modern LED posters in the background. The combination of natural materials and innovative technology creates an impressive atmosphere that was both informative and aesthetically pleasing.