A stylish, minimalist concept for clean air

Unifil AG Filtertechnik, Swissbau 2020, Basel

Lower energy costs and clean, pollution-free air: with its filter technology, Unifil AG has made and kept this promise for more than 45 years. And for their booth at Swissbau, the leading filter manufacturer wanted to make this message crystal clear to customers and visitors.

Unifil attended with an updated trade fair booth concept that let visitors immerse themselves in a whole new world. This year’s concept was all about the forest and Unifil’s sustainability efforts. The company reused the wooden frame from their previous booth and divided the space up into zones using artificial grass. The sleek wooden construction with a stretched fabric screen created an airy, sustainable atmosphere. Visitors stepped into a world in which interesting company and product information was literally growing on trees, thus taking them on an exciting interactive adventure.

As new components added to our existing trade fair booth, the trees worked perfectly with the overall image and invited visitors to discover interesting facts in a new way. Furthermore, a digital competition stele with quiz questions that visitors were excited to answer provided countless interactions.

Naturally, we also made sure to have food and beverages as well. We served refreshing drinks at our well-known bistro bar, which also proved to be the perfect place for lively discussions and networking opportunities. Hungry visitors could enjoy a tasty tarte flambée at the “Le Schnauz” food truck. There were also two large picnic tables and a variety of other seating areas in the bistro zone where visitors could relax, take a break and socialise. We were able to achieve the perfect balance between product presentation and entertainment.

Our close cooperation was extremely rewarding. It resulted in a successful trade fair appearance during which Unifil was able to make a large number of contacts and impart its message in a lasting way. Our trade fair appearance was once again a highlight and brought fresh ideas to the exhibition landscape at Swissbau.