Transformation as a driving force

Swisscom (Schweiz) AG, KKL Luzern

The Swisscom Business Days bring customers, partners and employees of the leading Swiss telecommunications provider together. Under the motto «Driving Transformation», leading experts gathered at the renowned culture and congress centre KKL in Lucerne to discuss the digital transformation and the future of AI.

Messerli played a key role in the realisation of this event. Along with design and implementation, Messerli also provided rental furnishings tailored to the needs of the event. Of special note were the colour-coordinated LED walls and digital steles. These dynamic and modern digital accents effectively augmented the signage concept. Stylish lit dividing walls created clearly defined thematic groupings to create a fitting ambience.

In the networking zone, guests could immerse themselves in a fascinating interactive realm that offered both inspiration and engagement. A special highlight was the innovative AI Selfie Spot, where visitors could choose from scenarios like rafting, rock climbing or skiing – the AI programme then integrated the selfie into the selected environment for a convincingly realistic picture. Other exciting attractions included a virtual-reality go-kart ride and an impressive drone exhibition with live demonstrations. The presentation of the NVIDIA’s groundbreaking SuperPOD technology sparked lively discussion in the Expert Lounges.

The overwhelmingly positive feedback and the clear success of the event reveal the wealth of potential that lies in combining innovative technologies, trusted partnerships and personal encounters.