Linda Schopper, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
Linde Material Handling Schweiz AG, Y/OUR WAY MASTERPIECES 2021 Roadshow
Linde Material Handling is a world-leading manufacturer of forklift trucks and warehouse equipment, and the European market leader. The versatile modulbox from the messerli-to-go range gave Linde a strong roadshow tool to present product innovations to clients close up at eight Swiss venues during the Y/OUR WAY MASTERPIECES 2021 Roadshow in August and September 2021. Visitors attended live demos and completed a test route with the new forklift trucks. The main themes were automation, drive energy and security.
«With the modulbox and its staging concept, we received effective tools from Messerli to carry out our roadshows independently.»
Messerli had evaluated suitable mobile solutions on behalf of Linde, and recommended the modulbox from the Berlin pop-up specialist modulbox mo systeme GMBH & Co. KG due to its flexible handling and effective branding.
We demonstrated options for staging the modulbox and designed and produced the branding elements in our graphics workshop. We taught Linde’s team to use the box so that they could assemble and disassemble it themselves at each site. During the roadshow, Messerli remained on hand for graphics updates and general support.
By purchasing its own modulbox, Linde now has an effective tool for roadshow marketing that it can make varied use of independently in the future.
Hit the road!
In recent years, roadshows and pop-up events have grown to become a huge trend in the live communication industry. Their fast-moving and exclusive nature are a perfect fit for the zeitgeist and have huge potential for brands. Read More
Fairs and events: more hybrid and more effective
The pandemic has clearly accelerated the transformation of trade fairs and events. It has shown where the opportunities – and limits – of digital formats lie. Will everything remain the same? Read More