A B2B event with a strong focus on cybersecurity

Swisscom (Schweiz) AG, KKL Luzern

Every year, Swisscom – Switzerland’s largest telecommunications provider – invites guests to its Business Days at the Lucerne Culture and Congress Centre (KKL Luzern). Under the motto “Discover your possibilities”, the event focused entirely on the digital transformation – and the opportunities it creates. AI chatbots, AI agents and humanoid robots – all the things screen heroes once used to run from – are now a familiar presence in the event space.

As in past years, Messerli collaborated with Bruno Keller and event ag to design the concept and scenography. As the general contractor, Messerli ensured a seamless process from the initial concept through to final delivery. The aim? To create a temporary world in which stories about artificial intelligence are not only told, but also experienced.

This year’s design transported guests into new worlds – quite literally. The stage on which inspiring keynote speakers delivered their presentations was designed with a planetary theme, Which was also carried through into the networking area – various themed zones were marked with hanging, planet-like signage, creating a cohesive and atmospheric event experience.

One particular highlight was the presentation of beem – Swisscom’s latest cybersecurity innovation. With this world first, the company impressively demonstrated how forward-looking technologies can redefine security, captivating the guests in attendance.

Alongside inspiring keynote presentations, the breakout sessions provided an opportunity to deepen practical knowledge, build networks and engage in meaningful dialogue. Some of the furniture used was sourced from Messerli’s rental pool and blended seamlessly into the overall concept.

So, while the journey through digital galaxies may not have resulted in a moon landing, it did achieve a pinpoint landing with the target audience – it was inspirational, relevant and left a lasting impression.