Swiss Roadshow – colourful and unique

DAW Schweiz AG, Roadshow PowerTour, Switzerland

As a leading producer and supplier of building paints, thermal insulation composite systems and building protection products, Caparol is known for its colourful, striking appearance. This year’s PowerTour is no exception and was a complete success.

For three months, the team travelled to various sales locations in German-speaking Switzerland, French-speaking Switzerland and Ticino with their own container. At the roadshow, visitors had the opportunity to find out information about Caparol’s latest products, technologies and trends. Live demonstrations and presentations were also held to show Caparol’s technical expertise and versatility. The aim of this unusual tour was to introduce the company’s repositioning and image campaign.

Things take a colourful turn

The container, specially designed for this tour, was without a doubt the star at the various sites. It was not only the striking colour of the exterior that attracted plenty of attention, but also the interior of the container, which was realised in full by Messerli. This was a sight worth seeing.

Our experts shone against the backdrop of an appealing interior design that was fully in keeping with the colourful wishes of our longstanding customer, Caparol. Despite the limited space in the container, every centimetre was used efficiently and all products and equipment skilfully integrated. The walls served as a showroom and the various product themes were separated by the use of different colours and partitions.The result was a harmonious blend of functionality and aesthetics.

With the roadshow container’s interior fittings, Messerli succeeded in conveying spatially Caparol’s brand philosophy of enthusiasm for colour as a material. This resulted in an unforgettable and varied tour which thrilled all the visitors.