A glimpse into a promising future

Denner AG, BAM.LIVE, Bern

The doors to new career paths were opened at BAM.LIVE in Bern. At the careers and vocational training fair, around 21,700 visitors got a behind-the-scenes look at a variety of training programmes and professions available in Switzerland. Around 106 exhibitors attended BAM.LIVE – an event where the paths of the future take shape – including Denner AG with a refreshing new exhibition concept.

Welcome to Denner's brand new trade fair booth!

Denner debuted a new trade fair booth and presented its fascinating training programmes at its “shop”. Among other things, potential future trainees and employees learned what makes Denner unique as an employer and which values the employees represent and embody. This presentation appealed not only to young people choosing their career paths, but also to parents and educators.

From the concept design to implementation, Messerli assisted Denner with the development of this refreshing trade fair booth, which is strongly reminiscent of Denner’s shop concept. The 24 m² of exhibition space was used optimally, and the clever structure made the booth not only inviting, but also visitor oriented.

Innovative modular diversity

Modular Aluvision elements ensured that the booth can be flexibly adapted to various exhibition spaces, and therefore used at different trade fairs. Flexibility was also important in other aspects of Denner’s appearance. For example, the key messages were mounted using magnets, allowing these messages to be switched out or rearranged according to the target audience.

Denner employees put their heart and soul into their work. Their team spirit and close connection to the company are deeply embedded values, and it was therefore important for the Denner trade fair booth to reflect this. The new trade fair booth design is open and warm, and has a casual look and feel. The corrugated sheet metal, the crates with picture frames and magnetic foil, and the furniture all flowed together harmoniously into the attractive style of the booth while at the same time remaining true to the Denner brand.

Furthermore, the clever use of lighting and saturated colours lent the booth greater visibility. The lighting of the logo and other key elements reflected Denner’s corporate identity, acting as an eye-catcher in the exhibition hall.

One especially popular feature was the retro gaming console where students could immerse themselves in the world of Denner in a playful way. Through close cooperation with the client and our partners, we were able to create a trade fair booth that is as fresh and diverse as the next generation of Denner trainees.