Gregor Bürgisser, Senior Project Manager
Moving people and brands
With a great deal of heart and soul, we implement unique projects that touch people and take brands further.
Doppelleu Boxer, pop-up-bar, Zurich airport
For the Winterthur brewery Doppelleu Boxer, Messerli developed a modular bar concept together with Live Lab and angelini design. Travellers at Zurich airport were the first to sample the speciality beer and the comfortable lounge.
With the modular bar, Doppelleu Boxer has a flexible solution for promotions, events and trade fairs. The aim was to develop a bar according to the modular principle that the events team at the brewery are able to handle themselves and that can be adapted to various stand spaces and communication objectives.
Bold design – completely functional
The solution from Messerli takes these requirements into account. Design and materials underline the brewery’s high demands for quality and the strength of character of their beer brands. For maximum modularity and functionality, all elements are geared towards a modular system in which there is ample space for bar tap systems, fridges and kitchen appliances such as dishwashers. Thus, depending on the space available, the events team can put together the desired layout of the bar. To make handling the materials easier, Messerli developed transport boxes for all elements that were tailored to the fleet of Doppelleu Boxer vehicles. As a result, the team always has the right material, tool and even replacement parts to hand.
Great praise from travellers
The pop-up bar made its first big appearance in the Airside Center at Zurich airport. Fully equipped with a bar, high tables and lounge in the summer months of July and August, it greeted travellers from all over the world. The bar was highly frequented and both the Messerli team and the bosses of Doppelleu Boxer received many compliments. They thus managed to bring the brand and the speciality beers to a wide audience.
The bar has its next appearance at the ZAGG trade fair for the catering industry at the end of October. They will then be able to praise its «Chopfab Amber» beer officially as the best beer in its category worldwide. We congratulate them on their numerous awards at the World Beer Awards 2018.
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