Daniel Burlet, Senior Project Manager / Key Account Manager
Moving people and brands
With a great deal of energy and passion, we implement unique projects that touch people and take brands further.
ZENITH SA, Pop-up-Store since 2015, worldwide
In 2015, the watchmaking manufacturer Zenith celebrated its 150th anniversary. To mark this special occasion, the company travelled to several major cities around the world with a pop-up store.
The Zenith anniversary tour began in Paris – at the Tour Auto Optic 2000 motor sports event, to be precise. At the Grand Palais, where the teams put their vintage racing cars on show, Zenith gave visitors to its pop-up store an insight into its 150-year history. M-Design designed the store to showcase antique timepieces alongside the manufacturer’s latest watch creations. Visitors interested in the delicate art of making a watch movement could even observe a skilled watchmaker at work.
After this prestige event, the store was dismantled and shipped off to Shanghai, where it was on display for nearly a week in the exclusive New World Daimaru Shopping Mall. From there, the tour continued to Hong Kong’s Ocean Centre.
Messerli was responsible for the logistics and store assembly for all the destinations. Because of the long distances involved, this required meticulous planning and close collaboration with local partners. Thanks to our experienced project managers, this special promotional tour was a complete success, giving the public worldwide a fascinating insight into the world of watch manufacture.
We are at your disposal to turn your international project into a reality.
Thank you very much for your enquiry.
I will contact you as soon as possible.
Hit the road!
In recent years, roadshows and pop-up events have grown to become a huge trend in the live communication industry. Their fast-moving and exclusive nature are a perfect fit for the zeitgeist and have huge potential for brands. Read More
The new image for Messerli: from trade fair construction to the Live Experience
New strategic focus, new positioning, new structure of the range, new appearance: in the last twelve months, Messerli has been working with the Zurich branding agency SNK to develop the foundations for future successes. Read More