Linda Schopper, Senior Project Manager/Key Account Manager
Moving people and brands
With a great deal of energy and passion, we implement unique projects that touch people and take brands further.
FLYER AG, Roadshow in Germany
Cycling on a FLYER makes the rider feel light as a feather. And the Swiss e-bike manufacturer’s modular trade fair booth, which went on a tour of Germany in early 2015, was designed to impart precisely this feeling of lightness.
Stuttgart, Hamburg, Munich, Essen and Berlin: between January and March 2015, FLYER AG took its FLYERs to a number of sports and leisure trade fairs around Germany. To make this roadshow possible, Messerli created a booth concept with a sleek, minimalist look that was extremely easy to set up, dismantle and transport thanks to its modular design.
With such a packed schedule, it’s no wonder that the Messerli designers were inspired by a shipping crate. Reinterpreted and painted a bright shade of white, it provided the perfect framework for the presentation of the e-bike, which clearly took centre stage. To inform potential customers about the “Tour”, “Urban” and “Mountain” product lines, the electric bicycles were showcased on pre-installed pedestals and presented together with matching pictograms that illustrated the different areas of use.
The interior design was rounded out with backlit graphics that provided emotional touchpoints and colourful accents. In this way, Messerli’s designers were able to use simple materials to create a high-quality presentation platform that clearly highlighted both the products and the company itself. The concept embodied the feeling of freedom and lightness that cyclists enjoy when riding a FLYER.
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Hit the road!
In recent years, roadshows and pop-up events have grown to become a huge trend in the live communication industry. Their fast-moving and exclusive nature are a perfect fit for the zeitgeist and have huge potential for brands. Read More